LinkedIn: 4 Simple Upgrades to Enroll More Clients

Most people think LinkedIn is a resume dump (and thus use it that way). They don’t realize it could be a powerful place to be self-expressed and actually attract ideal clients.

If you’re a reading this, you’re likely a service professional, a coach, consultant, freelancer, or someone who doesn’t just want to have recruiters sending you messages. You spend time on social media so you can find ideal clients, position yourself to have successful sales conversations, and ultimately generate profits!

Without further ado…

Here are the 4 simple upgrades you can do NOW to change up your Linked In game today:

1. Claim Your Customized LinkedIn URL


Your URL should read nicely as such:


It looks professional, and it reads practically like your own website. You could even tell it to someone over the phone!

If you haven’t taken the time to adjust this, you’ve probably got a “gobbledygook mess of letters and numbers,” instead of a clean ending such as your name.

As in the above image, hover over the URL bar under your profile photo to see a gear appear. Click on it, and you’ll the see right sidebar appear as this below. Click on the pencil icon to edit your URL!


2. Upload A Professional-Looking Photo For Your LinkedIn Profile

And we say “professional-looking” because you can start with what you have, as long as it’s a clean headshot with a great smile. Look into the camera. Avoid busy backgrounds; best is a solid or out-of-focus backdrop. If you have a great professionally taken headshot, use it. If not, make one with your smartphone – let’s not wait for perfection. You can make incremental improvements.


This is the first thing people see next to your name when you appear in notifications, comments, the news feed, etc. Coupled with your headline (see #3) that prime “real estate” is your critical first impression to a viewer on Linked In.

3. Insert a Powerful LinkedIn Headline That Connects With Your Target Market

Your LinkedIn Headline should answer this question for potential clients: “Can this person help me get what I want?”


I help [insert target market] [the #1 big result].

It’s pretty straightforward, yet many complicate this. Since this headline follows you wherever you comment, post or appear in the LinkedIn space, make sure it’s concise and clear.


4. Write Your Summary with a Call-To-Action (CTA)

While the headline makes a logical connection, the Summary should create a genuine emotional connection with your ideal client.

Besides reiterating your headline (who and do what statement), you should be using this open space to declare what you stand for. What kind of person you are you. The ones who your Summary resonates with are your ideal clients! Some people may say, hey that’s not for me – and that’s fine because there are some you’re meant to serve and others not so much. This is where you get to filter out YOUR IDEAL CLIENTS – those who energize and inspire you, and allow you to do your best work!

Thus, speak to them in such a way that resonates, as Ana Melikian has done:


NOTE: Your word count is limited in the summary section, so it will “force you” to only say what matters and not ramble on. Start writing and it’ll tell you how many words you have remaining.


  • [speak to your IDEAL CLIENT AVATAR, state their qualities and characteristics that make them energizing & inspiring to work with]
  • [what are some of their URGENT NEEDS AND COMPELLING DESIRES // what is the PROBLEM THEY HAVE (e.g. HATE MARKETING & SELLING)] – e.g. example below by Clementina Esposito


  • [WHAT YOU DO FOR THEM] — e.g. example below by Gary Johnson



  • [INVITATION / CTA or “call to action.” Include a link to a freebie if you have one. Tell them what it is, and then you’ll have to paste a link there to your website or landing page to opt-in and get it delivered to their inbox] For instance, here’s mine!


Once you do these 4 Simple Upgrades, note the response you’ll start to get:


And that is just the beginning of a stream of inbound leads who are ready to hear more about how you can help them through your valuable services.

So… why are we sharing this info?

Because we are on a mission to REVOLUTIONIZE people’s understanding of how they can leverage LinkedIn to get booked solid faster than they thought possible, while LOVING every minute of the process!!

(And perhaps NEVER attend another BORING networking event again…unless you want to.)

How does that sound? More Clients? More Fun?

Want to be one of those peeps?

Learn more at

About the Author:
JoAnne Henein is a marketing strategist & brand consultant who helps wellness coaches get more ideal clients, and create a brand they truly love. She is a Book Yourself Solid® Certified Coach motivated to prioritize what matters most, so you can avoid being commoditized, and do your best work.

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